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Image by Clay Banks

MARKETING SCOPE + PAST PROJECTS.

Consulting projects span from highly strategic to very tactical; from global strategy-build to screening marketing candidates.

 

Past project examples are below: 

✔ Vision clarity, goal setting, and mapping:

+ Creation of clarity and a roadmap to success for new business, existing business into new vertical, new product and APP launch.

 

✔ Brand Shaping + brainstorming sessions to complete design from ideation through implementation.

 

✔ Location-relevant business: 

+ Creation of digital channels (website, social, email automation, lead generation).

Digital channels are secondary revenue channels for these Companies and brands. 

They become lead generation and brand experience.

 

+ Identification and creation of channels to open additional lines of revenue with minimal added resource

i.e. Restaurant Groups - focused on core business yet opportunity to sell “secret sauce” or recipes online from Chef.

 

✔ Change Management + MarCom - Strategic direction to position for growth internally.  

 + The goals of this work are reduction of employee turnover, increased employee productivity and performance, and increased customer retention. 

 

+ Setting MarCom standards, efficient processes, content, platforms, and training internal teams. 

 

✔ Out-sourced “part of team” often referred to “white glove" which is extension of the team (typically agencies): 

+ Digital and content development 

+ Pitch decks 

+ Screening candidates 

 

✔ Sales Enablement - Throughout our careers, we have spent a lot of time in the trenches with sales. It has served us well in shaping and building brands as well as crafting compelling call-to-actions, customer benefits, and unique value propositions. 

 

+ In large B2B organizations, sales enablement is far more in-depth than just campaigns or content - inclusion of CRM implementation and automated lead nurturing are needed.

Clients

91 Restaurant Group, Canton Ohio
David Williams and Associates, Alliance Ohio
QuantumFBI, New York, NY
Marketing and communications for healthcare 2023
Crown Imports, Chicago IL
Wencel Worldwide, Chicago IL
TateandLyle, Chicago IL
Cappital, Irvine CA
Strategy build and brand launch 2023

The strongest skill set was Amy's approach to why we [Crown Imports] should execute a program. In essence we discussed at length consumer insights, current trends and how our brands would be successful. This January with Amy's guidance we grew the Crown Imports brands 197%.

~ Jim G., National Account Manager, Crown Imports

Amy’s strategy and implementation plan was spot on; comprehensive, detailed, and successfully executable. 

 ~ Tom R., Keyser Group Executive

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