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MARKETING SCOPE + PAST PROJECTS.
Consulting projects span from highly strategic to very tactical; from global strategy-build to screening marketing candidates.
Past project examples are below:
✔ Vision clarity, goal setting, and mapping:
+ Creation of clarity and a roadmap to success for new business, existing business into new vertical, new product and APP launch.
✔ Brand Shaping + brainstorming sessions to complete design from ideation through implementation.
✔ Location-relevant business:
+ Creation of digital channels (website, social, email automation, lead generation).
Digital channels are secondary revenue channels for these Companies and brands.
They become lead generation and brand experience.
+ Identification and creation of channels to open additional lines of revenue with minimal added resource
i.e. Restaurant Groups - focused on core business yet opportunity to sell “secret sauce” or recipes online from Chef.
✔ Change Management + MarCom - Strategic direction to position for growth internally.
+ The goals of this work are reduction of employee turnover, increased employee productivity and performance, and increased customer retention.
+ Setting MarCom standards, efficient processes, content, platforms, and training internal teams.
✔ Out-sourced “part of team” often referred to “white glove" which is extension of the team (typically agencies):
+ Digital and content development
+ Pitch decks
+ Screening candidates
✔ Sales Enablement - Throughout our careers, we have spent a lot of time in the trenches with sales. It has served us well in shaping and building brands as well as crafting compelling call-to-actions, customer benefits, and unique value propositions.
+ In large B2B organizations, sales enablement is far more in-depth than just campaigns or content - inclusion of CRM implementation and automated lead nurturing are needed.
The strongest skill set was Amy's approach to why we [Crown Imports] should execute a program. In essence we discussed at length consumer insights, current trends and how our brands would be successful. This January with Amy's guidance we grew the Crown Imports brands 197%.
~ Jim G., National Account Manager, Crown Imports